MAM
Relaxo appoints Akshay Kumar as brand ambassador for Sparx
MUMBAI: Footwear manufacturer Relaxo has signed Akshay Kumar as the brand ambassador for its sporty brand Sparx.
The brand sign-off, ‘Add Sparx to your life‘ conveys a lot about the brand and its connect with the youth of today, the company said.
Relaxo Footwears executive director Gaurav Dua said “Sparx, in a short span of time, has become an iconic brand amongst the youth. The new brand ambassador for Sparx had to be someone who possessed all these qualities. And who would be better than Akshay Kumar who is making a comeback as an action hero and adds sparx to his life in everything he does.”
Kumar will be seen endorsing Sparx footwear in a 40 second TVC shot in Kuala Lumpur City, Malaysia and created by 30 Seconds of Fame.
The commercial film revolves around a girl whose cell phone gets stolen by a rogue on a BMX bike. Kumar along with his friends, standing across the street with a soccer ball, decide to chase the thief; And since they all have their Sparx on, they decide to use their soccer skills to get their hands on him. What ensues is intense street football whilst the consumer witnesses some amazing close shots of the shoes. With some high adrenaline music to support this fast paced action film, Kumar will surely show his fans, how to add “Sparx” to their life.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
