MAM
Rekha: ‘Rendezvous with Simi Garewal’s’ 100th episode special formula
Rekha's fans are in for a treat. Come 6 June they will get an insight into Rekha's personality as she speaks her heart out with Simi Garewal on Star World's Rendezvous with Simi Garewal on their 100 episode with this gorgeous lady.
The one and a half hour interview will be aired in two parts on 6 and 13 June at 8.30 p.m. and at 8 p.m. respectively, on Star World, says a press release.
The special episode captures Rekha in her first interview in 20 years, where she talks at length about her private life, her relationship with her parents, her marriage and also about the influence of superstar Amitabh Bachchan on her life.
Simi in her 'rendezvous' has interviewed film personalities like Sunil Dutt, Hema Malini, Madhuri Dixit, Rani Mukherjee, Kajol, Subhash Ghai, A. R. Rahman, Sanjay Leela Bhansali, Aparna Sen, Kamal Hassan, Jaya, Amitabh and Abhishek Bachchan amongst others.
The show has also featured interviews of industrialists, politicians, sportsmen and artists as well as of prominant personalities like maharani Gayatri Devi and Kiran Bedi in its last 100 episodes.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
