Ad Campaigns
Rehua India seals the deal as most trusted brand at Pride of India 2025
MUMBAI: Trust isn’t just earned, it’s engineered. Rehua India, a pioneer in polymer-based solutions, has been crowned the Most Trusted Brand of the Year 2025 at the prestigious Pride of India Conclave 2025, hosted by The Brand Story. This recognition cements Rehua’s standing as a leader in high-performance interior, building, and industrial solutions.
The conclave, held at Hyatt Centric Candolim, Goa, brought together industry stalwarts, with Mukhtar Abbas Naqvi, former cabinet minister, as the chief guest. The event also saw the presence of international actor and author Kabir Bedi, singer Shibani Kashyap, music composer Anand Raj Anand, and Maria Isabel de Carvalho Mendonça Raimundo, consul general of Portugal, Goa.
With over 25 years of innovation in India, Rehua has blended precision engineering with sustainability, offering products that redefine modern living. Speaking on the achievement Rehua India executive vice president Tushar Verma shared, “Trust is the foundation of our brand, and this honour reaffirms our commitment to delivering world-class solutions. This award is a testament to our passion for innovation and customer satisfaction.”
Rehua brand team members Rutvik Karnik and Sairaj Hemachandran stated, “This award amplifies our credibility, instilling even greater confidence among customers, architects, and industry partners. It motivates us to elevate our offerings and expand our footprint in India with renewed conviction.”
From high-performance edgebands to kitchen innovations, Rehua continues to set new benchmarks in design and functionality. As the company looks ahead, its focus remains on sustainability, cutting-edge solutions, and enhancing customer experiences proving that when it comes to trust, Rehua has it sealed tight.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
