Ad Campaigns
Re’equil marks its sixth anniversary with #PostPartumDepression campaign
Mumbai: Personal care brand – Re’equil is shedding light on the experience of motherhood through a power campaign video that highlights the unseen struggles of postpartum depression and the quiet strength of mothers who navigate through them with resilience and courage.
Re’equil’s video campaign shows that the best support often comes from ensuring that every mother feels she is not alone, even during tough times.
Every year, 60 lakh mothers and 60 lakh fathers experience postpartum depression. It is a profound and often overlooked challenge that many mothers face as they navigate the transition after childbirth.
In India, postpartum depression affects one in every five new mothers but often goes unnoticed due to societal stigma. Silence can leave new mothers feeling isolated, but sometimes all they need is understanding. Simply listening, validating their emotions, and offering non-judgmental support creates a safe space for them.
“We understand that postpartum can be a period of significant emotional challenge. Our campaign aims to celebrate the strength of mothers and promote open conversations about their experiences and resilience,” said the Re’equil team.
Re’equil’s campaign is a call to end the generational silence surrounding postpartum depression and ensure that future generations of parents are prepared, empowered, and unafraid to face the challenges of parenthood. The brand aims to create conversations around this important subject.
The brand invites everyone to join the conversation and celebrate the multifaceted nature of motherhood.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
