Brands
Redmi Note 6 Pro most advertised in BARC week 47
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 17 November 2018 – 23 November 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.
The data demonstrates ads that were inserted the most in week 47 of 2018.
Top Advertisers:
For week 47, Hindustan Unilever Ltd stays on first position as the top advertiser and led with 126482 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.
Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 69309 ad insertions followed by ITC Limited with 37322 insertions.
Godrej Consumer Products Ltd stood fourth followed by Procter & Gamble India with 33192 and 30981 insertions respectively.
Top Brands:
Surprisingly, Redmi Note 6 Pro took the first spot with 16020 insertions. Trivago stood second followed by Flipkart.com with 12504 and 11319 insertions respectively.
Axis Bank Credit/ Debit Card took the fourth position with 11270 insertions followed by Santoor Sandal and Turmeric with mere 10590 insertions.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
