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Rediffusion DYR’s Surojit Sen wins ECO-India award
MUMBAI: ECO-India has announced the winners of its contest 2005, which invited individuals and advertising agencies from across India to send in their communication solutions on tackling vehicular pollution.
The contest participants, who totalled 64, were asked to create commercials of 25 seconds or less on persuading people to stop vehicular pollution.
Sen’s winning entry will now be aired on television channels across India and will also earn a free entry to the Cannes Film Festival and other related international film festivals.
An elated Sen in a statement said, “I’m delighted on this wonderful achievement not only as a Rediffusion team member, but as an Indian citizen as well. The constant irritation of traffic pollution due to an unimaginable influx of automobiles is so evident across India.”
he added: “Through ECO India, I got this opportunity to try and wake up some souls and tell them about this gruesome pollution, which should not be taken casually at all. So, I initiated my bit, but am eagerly looking forward to see how many more people contribute to this cause.”
Accoding to Rediffusion DYR COO-North Santosh Sood, “The award is testimony to the spirit of entrepreneurship we encourage at Rediffusion. Surojit’s initiative in creating the film and entering it for the awards is a living example of Carpe Diem.”
ECO-India is one of the leading organisations working toward creating awareness of environmental and ecological responsibilities.
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Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
