MAM
Rediffusion DYR ‘shining’ in Colombo
MUMBAI: Colombo has been lucky for Rediffussion DYR. While back home, past one year hasn’t been exactly the brightest, but the company claims to have been on an account winning spree in Sri Lanka.
Established in April 2002, the Sri Lankan office of Rediffusion DYR claims to be going from strength to strength, especially in past nine months.
The agency, in a release issued, claims that looking at it’s strong performance, the company has billing target for 2004 is set at a realistic SLR 600 million. The agency’s current client portfolio includes Singer, National Lotteries Board, Hayleys (Philips bulbs), S-Lon, Kevilton, ICL and Ole.
According to the release, besides growing the business portfolio with their existing clients the agency has also won Caltex, Life Insurance Corporation Lanka and two car brands Megane and Laguna from Renault.
The agency claims to have begun to focus on winning business and making a real mark on the Sri Lankan advertising industry, since D Rajappa took over as Rediffusion DYR, Colombo CEO.
At present, the team, comprising 25 people at the Colombo office is poised to help the agency grow into one of the country’s leading advertising agencies. The agency claims to have upgraded infrastructure both in terms of the hardware and software. The Sri Lankan division has employed the 3-D planning model and other proprietary tools from DYR for creating advertising and integrated marketing solutions that are distinctive and memorable, says the release.
According to Rajappa, “The Sri Lankan market is full of tremendous potential and this is apparent in all aspects of life. Colombo is the first international destination for India’s private airlines as they take to the international skies. Global megastars like Bryan Adams have performed to rapturous response recently in Colombo. Rediffusion’s presence in Sri Lanka has been one of the unsung stories of Indian success on international soil. Our recent account wins have catapulted us into the top bracket of advertising in Sri Lanka and we take great heart in having achieved all this within two years of launch.”
Progress over the period of nine months aside, Rediffusion DYR Colombo has successfully launched two brand and three new campaigns in past two months. The two new brand launches were Divyangana- a women’s life insurance policy from LIC Lanka and the launch of two new car models Megane and Laguna for Renault. The agency also released three new campaigns including a television commercial for Raja Theja Tea and print campaigns for Whirlpool and Hitachi from Singer.
According to Rajappa, “The heightened activity in the Sri Lankan market augurs well for us at Rediffusion. A significant number of the brands we handle in Sri Lanka are not yet present in India and it is natural that entry to the Indian market would be sought at some stage both by Sri Lankan brands as well as the international brands. The agency’s experience in the Sri Lankan market with these brands will be of immense benefit to us when that happens”.
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin CÂ for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
