MAM
Reddit appoints first chief communications officer
MUMBAI: Reddit has announced the appointment of Adam Collins as its inaugural chief communications officer, a strategic move to sharpen the company’s narrative as it increasingly influences the AI landscape and serves a vast global community.
Collins brings over two decades of communications experience to his new role, reporting directly to chief executive Steve Huffman. His mandate includes overseeing all internal and external communications, guiding senior leadership, and contributing to the company’s growth trajectory. “Reddit stands at the intersection of how people connect online today and how people will engage with the technology of tomorrow,” Collins stated, expressing his enthusiasm for helping the community expand.
Before joining Reddit, Collins served as chief communications and corporate affairs officer at Molson Coors Beverage Co for more than six years, where he played a key role in shaping company strategy. His extensive background also includes nearly two decades in political communications, with notable stints as communications director for Chicago mayor Rahm Emanuel and the Chicago police department, and as press secretary for Wisconsin governor Jim Doyle.
A political science graduate from the University of Louisville, Collins is a fan of subreddits such as r/nikerunclub, r/CHICubs, and r/Habs. Outside of his professional life, he enjoys his children’s sporting events, sailing, and cheering for the Chicago Cubs.
This appointment follows the departure of Anna Soellner, who was instrumental in establishing Reddit’s communications team and served as one of the company’s longest-serving executives for nearly nine years. Soellner played a pivotal role in bolstering Reddit’s reputation and navigating its most transformative periods.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
