Ad Campaigns
RedBeryl announces India vs Pakistan T20 WC campaign #MakeItBLUE
Mumbai: As excitement builds for the highly anticipated India vs Pakistan T20 World Cup match in New York, RedBeryl, a premier luxury lifestyle management company, is thrilled to introduce the #MakeItBLUE campaign.
Background:
● New York’s red legacy: For decades, New York has been synonymous with red, thanks to the iconic “I NY” campaign. From Broadway billboards to souvenir T-shirts, the Big Apple has proudly worn its crimson hues.
● Cricket fever hits the city: With the T20 World Cup descending upon the city, cricket enthusiasts from India and Pakistan are flocking to New York. The Nassau County Stadium at Eisenhower Park will witness an electrifying clash between these rivals on 9 June.
The #MakeItBlue campaign:
● Why Blue? The iconic colour of the Indian cricket team jersey that has always been synonymous with immense national pride, has stood the test of time through generations & is often revered as a uniform.
While it is already anticipated that Nassau County stadium likely will turn blue as Indian supporters swarm every side of it, #MakeItBlue campaign aims at creating a fandom movement where fans from across the world can lend their support by simply texting the iconic line – I NY (with a blue heart emoji) & the tag #MakeItBlue.
Commenting on the launch of the campaign, RedBeryl founder and CEO Manoj Adlakha, “For all of us in India, cricket transcends being merely a sport; it is an emotion that brings us together. At RedBeryl, we are committed to creating extraordinary experiences that align with our members’ passions and interests. This historic India vs. Pakistan match in the USA presents the perfect opportunity for us to provide a unique, premium experience that our members will treasure forever”.
Through this campaign RedBeryl is ensured to provide an extraordinary package to its members, guaranteeing they enjoy the match in the utmost comfort and style.
Here are some of experiences for the distinguished members:
● Premier seating: Members will enjoy the game from the best seats in the stadium, positioned right behind the bowler’s arm.
● Hospitality: Complimentary food and beverages will be provided throughout the match.
● Networking opportunities: Access to exclusive VIP areas for socializing and networking.
● Personalised transportation: Private car service to and from the airport or venue.
● Exclusive interactions: The evening before the match, members will have the unique opportunity to interact with cricket legends Saurav Ganguly, Harbhajan Singh, and Wasim Akram
● Behind-the-scenes access: A guided stadium tour, including access to practice sessions.
● Memorabilia: Each member will receive a personalized Indian cricket jersey featuring the RedBeryl logo.
The campaign is conceptualized and designed by DesignAnswers, an award-winning design studio in Gurgaon.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
