Ad Campaigns
RED FM’s Guthli Returns campaign collects 1M guthlis
Mumbai: India’s leading private radio and entertainment network, Red FM, is thrilled to announce the success of ‘Guthli Returns’ — a five-week campaign across Maharashtra and Gujarat in collaboration with Mission Mango. The initiative aimed to save farmers and empower them to secure their future through mango cultivation.
Guthli Returns was a movement based on collecting mango seeds, turning them into saplings, and donating them to farmers below the poverty line. Listeners actively participated by visiting our stations or sending their contributions via courier. The Rotary Club of Mumbai pledged an additional 1,500 seeds to the initiative. An eight-month pregnant woman in Thane and Mahim organized 50 volunteers to contribute 5,000 seeds. RJ Malishka and listeners travelled to Murbad to engage with farmers, hosted by the agriculture department.
A group in Nashik sent a tempo with one lakh seeds, significantly boosting our collection efforts. Schools and colleges contributed thousands of seeds. Brands like Madhuban restaurant and Meetha by Radisson Hotels joined the cause, promising 3000 and 5000 seeds respectively. The Municipal Commissioner of Navi Mumbai adopted the campaign, promising widespread participation and an additional 1 lakh seeds.
Speaking on the announcement, RED FM and Magic FM director & COO Nisha Narayanan said, “As the name speaks for itself, ‘Guthli Returns’ was a Red FM initiative to give back to the farmers. Urban life might have distanced us from our agricultural roots but ‘Guthli Returns’ as a campaign had several touchpoints. We had aimed to bridge the gap between urban life and rural life, evoke responsibility in citizens of India, secure the future of farmers, and save our beloved national fruit mango from becoming extinct. We are beside ourselves to report that with the support of Indian citizens, we have been able to make a tangible difference in saving farmers and their livelihoods and mangoes. We are immensely proud of the nation for pouring in Guthlis and working for a greater cause together and towards social change.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
