MAM
Red FM unveils new RJ; unleashes 10-day diamond contest
MUMBAI: Red FM’s hunt for “Most Wanted Simran” has finally come to an end with the unveiling of its new Radio Jockey – Simran, who will be making her first appearance at the break fast show on 21 July.
Simran will unveil the contest –’Heera Mujhe Mil Jaye’ starting from 18 to 28 July on the Red FM. Listeners can enter the Red FM contest and win exclusive diamonds. For the next 10 days, 10 exclusive diamonds will be handed over by Simran to the lucky winners.
Red FM COO Abraham Thomas said, “The Simran on-air hunt campaign has exceeded our expectations. In wake of the overwhelming response, we have announced the diamond contest and expect this to be a hit as well. Simran’s personality has captured the minds of the Delhi-ites and this contests is just one of the few surprises from the bindas babe Simran!”
Creating a buzz in Delhi, Red FM’s recent on-air Simran hunt became the talk of the town with the channel having received over 10,000 SMSs within a short span of two weeks. Callers ventured different guesses including some identifying her as the Simran of Dilwale Dulhania Le Jayenge, to some wanting to marry Simran, to those who identified Simran as the friendly neighbor Sardar boy who they played cricket with.
Within two weeks, RJ Simran’s personality has captured the imagination of Delhities. Simran is a bindaas babe who is highly eccentric and lovable.
