MAM
RECMA names Vizeum as ‘World’s Fastest Growing Media Network’
MUMBAI: RECMA has named Vizeum as the world’s fastest growing media network in its ‘Overall Activity Billings 2014’ report published this week. Across the 16 global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1 per cent, 9 per cent more than the second ranked agency.
Vizeum managing director Indian subcontinent S Yesudas said, “It is indeed a matter of pride for all of us that Vizeum has achieved this great recognition in such a short span. This belongs to our passionate and committed team and the ever-supportive clients. Vizeum was launched in India towards the end of 2009. We have already been able to carve out an interesting niche for ourselves within five years. We are on the path to achieving excellence in everything we do.”
The top 5 growth rates of ‘Overall Activity’ Billings 2014 are:
1- Vizeum + 29.1 per cent
2- BPN + 20 per cent
3- Arena + 12.3 per cent
4- MediaCom + 11.5 per cent
5- Dentsu media + 11.1 per cent
In absolute volume, Vizeum increased its OA Billings by + $m 2183 (the 3rd highest growth).
Launched in 2003, the network has now grown to 65 offices in 45 markets. The agency was founded by Thomas Le Thierry in France, who was later appointed the agency’s global president in 2013.
The network manages global clients from seven global hubs in London, Los Angeles, New York, Paris, Singapore, Tokyo and Wiesbaden. Key wins for the network in 2014 included ABinBEV (Europe), Burger King (Europe) and Shiseido (Global). Vizeum also expanded its relationships with Sonos, Ikea and BMW in new markets.
Key wins in India during 2014/15 include: BMW, Jet Airways, HDFC, Hindware, Allied Blenders and Distillers, Saint-Gobain, Jet Privilege and Viacom 18 Media.
Thierry said, “We have achieved this impressive growth through our single-minded focus on making innovation in media create value for clients. We have built a consistent network which now has real momentum. This growth helps us to keep the agility required in the fast moving environment. It’s the only way we can credibly remain on the edge of the industry doing best in class work for our clients.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
