MAM
Media veteran Yesudas S Pillai and his personal Tata Mumbai Marathon triumph
MUMBAI: You don’t seem to be getting it right, no matter how hard you try, should you just surrender and give up?
Surrender yes, but, don’t give up , is the advice of media veteran Yesudas Pillai.
Yesu completed the Tata Mumbai Marathon half marathon with a time of 2:20 : 36 seconds on the morning of 19 January. In the process, he shaved 10-20 minutes off what he had managed to clock over the past couple of seasons. His determination and hard work paid off. This milestone victory is the culmination of months of intense training and dedication for Yesu.
After struggling with his fitness last season, averaging times between 2 hours 30 minutes and 2 hours 40 minutes he vowed to rebuild and push himself to new heights. The result is a testament to his unwavering commitment to fitness and his ability to overcome adversity.(His previous personal best is 2:02 minutes, however).
“I’m overjoyed and humbled by my achievement,” Pillai said. “It’s not just about the time; it’s about the journey, the struggles, and the triumphs. I believe that setbacks are an opportunity for growth, and this experience has taught me to stay focused and push through difficulties. “
“It’s hard to put into words how it feels to see the results of sheer determination and hard work. This is more than just about a marathon; it’s a reminder that setbacks aren’t the end—they’re just a setup for comebacks,” he added. “To anyone struggling in their own race, remember: progress is progress, no matter how small. Keep pushing, keep believing, and trust the process. The finish line feels that much sweeter when you’ve earned it.”
Yesu’s impressive feat showcases his remarkable resilience and perseverance. His journey to run long distance is a true inspiration to anyone striving to achieve their goals.
As a successful entrepreneur, Yesu has built a reputation for driving innovation and excellence in the business world. His company, Y&A Transformation, helps enterprises connect with their customers by simplifying complex practices and leveraging cognitive and intuitive approaches.
In addition to his entrepreneurial pursuits, Yesu is an avid cyclist and marathon runner, with a proven track record of 28 years in business building. He has founded and led successful ventures like Triggerbridge and has been involved in various business initiatives, including the launch of Channel Factory, a YouTube measurement partner certified by Google.
Yesu’s achievements are a testament to his boundless energy, dedication, and innovative spirit. His remarkable accomplishment in the Tata Mumbai Marathon serves as a reminder that, with determination and hard work, anything is possible.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
