MAM
Reckitt Benckiser again top television advertiser
BENGALURU: Indian FMCG and consumer health products company Reckitt Benckiser (India) Ltd (RBIL) has once again climbed the almost sole andperpetual bastion of Indian FMCG company Hindustan Unilever Ltd (HUL). For the second time this year, RBIL was the biggest advertiser in terms of insertions in week 14 of 2018 (Saturday, 31 March 2018 to Friday, 6 April 2018) according to BARC (Broadcast Audience Research Council of India) data. The previous occasion when the company beat HUL in terms of TV ad insertions was in week 11 of 2018 (Saturday, 10 March 2018 to Friday, 16 March 2018) according to BARC’s list of top 10 advertisers across genres – all India (U+R) : 2+ individuals -in terms of ad insertions or spots. During the 52 weeks of calendar year 2017 (Saturday, 31 December 2016 to Friday 30 December 2017), it was HUL that held the top slot as the largest television advertiser in the country.
In week 14 of 2018, according to BARC data, RBIL had 1,21,102 insertions to HUL’s 1,19,602 ad spots. In week 11, RBIL had 1,10,173 to HUL’s 99,405 ad insertions. RBIL accounted for 30.2 percent ad insertions of the combined total insertions by the top 10 advertisers in week 14 and 28.6 percent in week 11, while HUL had 29.8 percent and 25.6 percent of the ad insertions during the same weeks respectively. Hence the big two accounted for 59.9 percent and 55.4 percent of the combined total insertions by the top 10 advertisers in week in weeks 14 and 11 of 2018 respectively.
It must, however, be noted that if one were to account for the insertions by HUL affiliates/subsidiaries/associate (HUL group companies) companies, the total would far exceed the ad insertions by any other advertiser. For example, among the top 10 advertisers in week 14 of 2018 wasBrooke Bond Lipton India Ltd (Brooke Bond) at rank eight with 18,075 insertions, while in week 11 Brooke Bond did not find a place among BARC top 10 advertisers list, neither did any other HUL group company.Refer to the table below showing BARC’s list of top 10 advertisers in weeks 11 and 14 of 2018.
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Top television advertisers in 2017 based on BARC’s Top 10 lists
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Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
