Brands
Rebel Foods grills opens 200 Wendy’s in India-Let the burger fest begin
MUMBAI: If burgers had a Hall of Fame, Rebel Foods and Wendy’s would waltz in with a victory burger and a side of fries. The world’s largest internet restaurant brand and India’s master franchise holder for Wendy’s just flipped its way to a sizzling milestone-opening the 200 Wendy’s restaurant in India at Elan Miracle Mall, Gurugram. And let’s just say, they’re making more noise than a burger sizzling on a hot grill.
Wendy’s has achieved this feat in just 40 months, marking one of the fastest expansions in India’s quick-service restaurant (QSR) history. With a presence in over 50 cities, including 15 dine-in locations, Wendy’s is proving that India’s appetite for quality burgers is insatiable.
To mark the occasion, Rebel Foods has flipped the script on celebrations, rolling out a month-long burger bonanza starting 15 March. First up, an all-women superbike squad, rocking Wendy’s signature red pigtails, will be zooming through key cities, delivering orders with more flair than a perfectly tossed burger patty—turning heads faster than a sizzling grill at lunchtime.
Flagship Wendy’s outlets in Delhi, Bangalore, and Hyderabad will transform into party hubs, complete with live DJs, unlimited Rs 200 menus, and burger-fueled festivities. Even delivery customers won’t be left out—special milestone-branded packaging will ensure the celebration reaches every doorstep.
Wendy’s isn’t just expanding in size-it’s also pushing flavour boundaries. The launch of two bold new menu ranges—the savoury, umami-packed Korean Range and India’s first-ever Chimichurri Range—proves that fast food can be innovative.
“Our partnership with Wendy’s continues to thrive, and with localized innovative new menu additions like the Korean and Chimichurri Ranges, we’re changing the way India enjoys hamburgers,” said Rebel Foods co-founder & CEO – India and MENA, Ankush Grover.
The Wendy’s Company SVP, MD, APMEA Chris Conway shared his excitement, stating, “We are building a high-performing, differentiated QSR brand in India. Growing to 200 restaurants demonstrates that Wendy’s is winning in the market by delivering what customers want: Fresh, famous food and exceptional customer experiences. We deeply appreciate our strong partnership with Rebel Foods, whose growth vision has been key to our rapid expansion. As Wendy’s continues to expand, we look forward to bringing our high-quality food and hospitality to even more communities across India.”
Since entering India in 2020, Wendy’s has been serving up menu hits like the Spicy Aloo Crunch Hamburger, the Flavor Fresh Range (featuring Firebolt Tandoori, Lord Cheesynator, and Nachoburg), and India’s crispiest fries. Now, with Rebel Foods leveraging its expertise in cloud kitchens, dine-in formats, and digital-first food experiences, Wendy’s is poised for even greater heights.
The 200 store isn’t just another QSR opening—it’s proof that India’s burger boom is here to stay. And with Rebel Foods at the helm, the Wendy’s expansion is just getting started.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
