Ad Campaigns
realme’s new Diwali campaign ‘Dare To Shine’ celebrates the human spirit
Mumbai: realme, the Most Reliable Smartphone Service Provider announced its latest Diwali campaign, “Dare to Shine” featuring superstar Shah Rukh Khan. In alignment with the spirit of the festival of lights, this campaign celebrates the unwavering human spirit that continues to shine brightly in the face of challenges and adversities.
Diwali brings people together, transcending cultural and geographical boundaries. This festival of lights strengthens human connections by celebrating shared values and the victory of light over darkness in our lives. realme’s ‘Dare to Shine’ campaign beautifully encapsulates these themes by encouraging individuals to tap into their inner light and use it as a guiding force for themselves and others on the journey towards a brighter future.
realme, through its film ‘Dare to Shine’ featuring superstar Shah Rukh Khan, emphasizes the profound importance of light in our lives and its diverse manifestations. He delivers an impactful message, inspiring individuals from all walks of life to find their inner light and shine brilliantly, even when faced with the most daunting challenges. As Diwali approaches, realme’s campaign serves as a powerful reminder to embrace the festive spirit and kindle the light within ourselves.
Speaking on the new campaign, realme India CMO Tao Zhang said, “To embrace Diwali, realme’s ‘Dare to Shine’ campaign, pays tribute to the enduring human spirit, resilience and self-belief. Just as this festival unites us all, let us also kindle our inner light, becoming beacons that glisten the path to a brighter tomorrow for ourselves and those around us. The campaign is set to inspire millions to radiate positivity not just during Diwali but year-round. Join us in celebrating the festival of lights by becoming the guiding light that empowers and inspires others.”
The creative vision and conceptualization of the film is by realme. The captivating shots featuring Shah Rukh Khan are curated by Dharma 2.0 and the film is produced by Spaceman Pictures.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
