MAM
Real fruit juice introduces Diwali packs
NEW DELHI: Looks like all the brands in the market are going the Diwali special way this year. The latest to join the bandwagon is Real fruit juice.
As the festive season begins, consumers are on the look-out for various healthy gifting choices besides sweets, dry fruits etc. This Diwali, nutritious and healthy Real fruit juices gift packs are an added option.
The Real gift assortment offers three gift options to consumers: a fruit juice toy truck, a multi-use snack box and a gift hamper.
The Real fruit juice toy truck for kids which is innovatively designed and packaged consists of six 200 ml slim packs of orange, pineapple and mixed fruit juices priced at Rs 85.
The multi-use snack box priced at Rs 145, comprises ten 200 ml slim packs of orange, apple, pineapple and mixed fruit juices.
And the Real Fruit juice gift hamper which is attractively packed contains three one litre packs of Real fruit juices. It comprises orange, pineapple and mixed fruit juices and is priced at Rs 200.
MAM
Sujata launches ‘Sujata For Life’ bridal campaign
Film ties mixer grinders to wedding gifting, familiarity and transition.
MUMBAI: In a new home full of unknowns, sometimes it’s the hum of a mixer that feels like home. Sujata Appliances has rolled out a new campaign titled ‘Sujata For Life’, placing its mixer grinder range at the heart of one of life’s most emotional transitions marriage. The film centres on a bride stepping into her new home, navigating unfamiliar faces, routines and spaces. Amid the uncertainty, a familiar kitchen companion, the Sujata mixer grinder becomes an anchor, quietly reconnecting her to the comfort of her past. The narrative leans into a simple but evocative idea: even as life changes, some constants travel with you.
With this campaign, Sujata shifts gears from purely functional messaging to emotional storytelling. Long associated with durability and performance, the brand is now positioning itself as a silent participant in everyday milestones from recreating family recipes to easing the rhythms of a new household.
The digital-led campaign taps into cultural insight as well. Mixer grinders have long been a staple in Indian wedding gifting, making them not just appliances but symbols of continuity. By weaving itself into this ritual, Sujata reinforces its legacy while aligning with a more contemporary, emotion-driven brand narrative.
Fagun Mittal from Sujata Appliances’ marketing team noted that the brand has been a constant in Indian homes for decades, and the campaign reflects how that familiarity extends into life’s biggest transitions. Weddings, he suggested, are not just about new beginnings, but also about carrying forward what is trusted.
At its core, the campaign reflects a broader shift in how everyday products are being viewed not just as tools, but as companions embedded in memory, habit and identity.
In the end, it’s less about what’s in the kitchen, and more about what it brings with it: a sense of belonging, one familiar sound at a time.
