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RD&X network partners with ADDX to strengthen its global footprint
Mumbai: A global advertising and marketing transformation startup called RD&X network has partnered with Singapore’s ADDX, a provider of financial technology. The collaboration revolves around ReBid, RD&X Network’s unified advertising and marketing AI automation platform.
The platform is intended to provide a unified, real-time view of all search, social, and programmatic campaigns in order to generate value and maximise returns. The MarTech collaboration with ADDX also marks RD&X’s first foray into Singapore’s financial sector.
RD&X network founder & CEO Rajiv Dingra said, “The fact that cutting-edge fintech startups like ADDX are trusting our ReBid platform to automate their digital marketing activation, reporting, and insights shows how we have truly created a market-leading platform for advanced marketers. We are excited to partner with ADDX, and together we believe we are building the platform-driven future of advertising and marketing.”
RD&X network co-founder and chairman Ashish Bhasin added, “We are delighted to welcome ADDX, a forward-looking, future-oriented company, as our client. It is heartening to see progressive clients rapidly adopting ReBid as we together build the future of advertising and marketing, which we believe will be platform-based and tech-supported. We look forward to a long and fruitful partnership with ADDX. We are also pleased that clients across continents and countries are adopting ReBid, encouraging us to get truly global, faster.”
ReBid is intended to provide ADDX with a comprehensive view of the customer and to scale its growth in a straightforward manner. ADDX intends to integrate its mobile measurement platforms’ tracking attribution with ReBid in order to gain a 360-degree automated view of all of its marketing and advertising efforts.
ADDX head of digital marketing Ankit Narang said, “We are eager to partner with the RD&X network and look forward to driving data- and insights-driven growth for our digital marketing endeavours. As a fintech company delivering a fully digital experience to our clients, ADDX appreciates the intuitive user interface and experience on ReBid.”
The ReBid platform will add value to ADDX’s marketing campaigns in three ways: effortless campaign activation across channels; simultaneous tracking of diverse campaigns across social media and programmatic; and optimisation of campaign returns.
ADDX head of marketing and PR Ata Haftchenary said “With ReBid, we are aiming to gain access to instantaneous data across our marketing and digital campaigns, which will enable us to make key decisions in real time. In a rapidly changing market, responding quickly to investor behaviour will give ADDX a competitive edge and help us achieve our mission of democratising private markets.”
RD&X network now serves clients in all three regions – MENA, the Americas, and APAC – with engineering and customer excellence teams based in India providing back-end support and product development.
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Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
