Ad Campaigns
RB partners with Government of Maharashtra to nourish 1000 villages across the state
MUMBAI: Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, collaborates with Government of Maharashtra to help nourish mothers and children residing in tribal belt of the state and further improve their sanitation conditions. At a meeting held with the Chief Minister of Maharashtra, Mr. Devendra Fadnavis, RB presented a cheque for INR 13 crore towards Village Social Transformation Foundation (VSTF) to address a variety of determinants of malnutrition in children, adolescents and pregnant women in Nandurbar and Amravati districts of Maharashtra.
As per National Family Health Survey, around 38.4% children are stunted in Maharashtra; and about 40% are malnourished. As part of this association, RB aims to transform Nutritional status of children by a steep reduction of 40% in stunting and bring down childhood wasting to less than 5% by 2023.
RB along with the Government of Maharashtra intends to develop a healthy environment for pregnant woman, mothers and children by providing them with facilities and services. It further wants to strengthen the existing infrastructure; with an appropriate birth preparedness and complication readiness, ensure WASH facilities at delivery points to providing breastfeeding pods for mothers in government health facilities, thereby creating a place for healthy growth.
Commenting on the partnership, Rakesh Kapoor, CEO, RB said, “We are extremely proud to join hands with Government of Maharashtra in order to improve a grave problem which has led to poor Human Development Index of the state. At RB, we make conscious effort to drive behavior change and have been encouraging people to adopt better health and hygiene habits. As a socially responsible company, it becomes extremely important for us to improve and empower women and kids who are poorly nourished and provide them with a better infrastructure”.
“With one in every third malnourished child residing in India, malnutrition is causing more than 50 percent childhood deaths, which is a significant percent. Our aim is to improve and build a better sanitation facility for people residing in tribal areas of the state and further provide them with better nourishment that could add to their health”, he further added.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
