Brands
Raymond undertakes employee engagement program
MUMBAI: Garment giant Raymond recently partnered with design and technology agency HEPTA to launch an Employee Engagement Platform for its annual event Interchange. The purpose of the entire exercise was to enable an ecosystem which would give Raymond a platform to engage with employees and a chance to the employees to partake in fun activities on the portal during the two-day event.
The portal enabled Raymond employees to participate in contests and quizzes. It also gave the employees access to various corporate videos and downloadable industry insights.
Raymond General Manager of IT Kunal Mehta says, “It was a pleasure working with HEPTA and having them on-board to design and support our Interchange Program for the top management at Raymond. HEPTA did a great job in a limited time span to design and develop the platform providing excellent customer experience. The entire team led by Faraz went beyond their scope to support us during the event. I look forward to working with HEPTA on many more initiatives at Raymond and would highly recommend them as partners.”
HEPTA founder and CEO Faraz Naqvi adds, “Working for a brand like Raymond is something we will always cherish. Not only did we get to work on a challenging project that added real value to their employees, but we managed to do it before the deadline. Their IT department’s timely support was crucial and we only have praises for them.
Founded in 2012, HEPTA has a client list of several brands for delivering result-driven user experience and technology services, such as Raymond, Godfrey Phillips, Palladium, Discovery Channel, Sanofi, Parag Milk Foods, Fountainhead, Indiabulls, etc.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
