MAM
Raymond extends support to F1 hope Kartikeyan
MUMBAI: He may not have set the Formula One track on fire so far but corporate India is still interested in Narain Kartikeyan.
Textile and Apparel company Raymond has announced that it would fuel the aspirations of Karthikeyan. Raymond is all set to come on board as an additional sponsor to promote the Jordan Grand Prix driver for all the remaining races of this year’s F1 season in the Brazilian, Japanese and Chinese Grand Prix.
Furthermore, Raymond is all set to spread the F1 fever and increase the popularity of the sport amongst Indians with a unique event that will bring Narain Karthikeyan and his F1 car for the first time in Mumbai.
Raymond chairmasn and MD Gautam Singhania said, “We are extremely proud of Narain’s achievements. Thanks to his aspirations, India has been placed on the world’s F1 map. It is a matter of national pride to lend a helping hand to a fellow Indian. In order to fuel the awareness of this sport, we are pleased to extend our support and encouragement in making his F1 dreams come true. Formula 1 racing is now a rage in India and it is a proud moment for all of us to see an Indian make his mark. We wish him every success and pledge our support in realising his dreams.”
Kartikeyan said, “I am honoured to have the support of Raymond. My relationship with Gautam goes back many years. As a fellow motor sport enthusiast and challenger, I believe they truly understand the essence of the sport. Gautam has not only driven some of the world’s fastest road cars but has also experienced the ultimate in racing by driving the Formula One car. We both have a lot of things in common, like our love for speed and racing. I am indebted to Gautam and the Raymond Group for extending their support as I complete my maiden F1 season.”
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
