MAM
Rapido rides big with campaign featuring Ranveer Singh & Allu Arjun
Mumbai: Homegrown bike taxi app Rapido has announced its first celebrity campaign ‘Smart ho, toh Rapido,’ featuring Bollywood actor Ranveer Singh and South superstar Allu Arjun.
The brand’s strategic objective behind the campaign is to portray itself as a customer-centric brand and educate people about its key offerings and USPs. This is the first time the company has roped in film superstars to spread awareness about its services, intending to strengthen its presence in the market.
The two films- one for Hindi Speaking Markets (HSM) and the other for Non-HSM markets, are directed by Sizil Srivastava (HSM) &Trivikram Srinivas (Non-HSM) respectively while being produced by Dream Vault Media. Going live from Friday, the six-week campaign will air on OOH, radio, TV, and digital platforms pan India, focusing on 14 cities.
Commenting on the announcement, Rapido head of marketing Amit Verma said, “We are delighted to introduce our first celebrity campaign with Ranveer Singh and Allu Arjun. Both these brilliant actors will help us seed the idea of using Rapido as an alternative yet regular medium of travel among the masses, ushering in an era of affordable and convenient daily commute.”
As a part of the ad campaign, Ranveer Singh and Allu Arjun will entertain their fans by enacting the roles of Babban and Guru, both street-smart characters who will guide the daily commuters fed up with the hassles of traveling via crowded buses/autos to opt for a smart option like Rapido. The campaign aims to showcase that the bike taxis offered by Rapido can swiftly cut through the traffic to offer timely, convenient, and pocket-friendly rides.
Speaking on the campaign, Ranveer Singh said, “I am glad to be associated with Rapido. I really enjoyed collaborating on our first campaign together. It was a delightful experience shooting for this ad film, playing a peculiar character (Babban) who has a unique and original style and persona. Rapido is all set to make waves and I’m happy to contribute my bit in what I’m sure will be a successful endeavor.”
“I like to consider myself as a person who knows how to tackle a situation with the best possible solution. That’s why I was excited when Rapido approached me for the role of Guru, which resembles me. What Rapido is doing is quite exceptional and I’m happy to be a part of this campaign, which will help them scale their market presence to new heights,” added Allu Arjun.
The company also revealed that its commitment to the hyperlocal delivery sector has allowed the app to recover its overall revenue by 85 per cent compared to pre-Covid levels. Post acquiring $52 million funding in August, the company is all set to scale its business operations, including expanding its auto fleet to five lakh by the end of 2021, it further disclosed.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
