Ad Campaigns
Rapido highlights commuters’ plight through latest campaign #NoStressSawari
New Delhi: Bike taxi platform, Rapido on Wednesday announced the launch of its new digital marketing campaign #NoStressSawari highlighting the struggles commuters face while traveling to work daily in a train, bus, or shared auto.
The campaign consists of three short films, each 20-second-long which show protagonists preparing for their daily commute struggle. One of them is seen practicing the bus-aasan yoga, while the other two are shown playing musical chairs to increase their agility when the time comes to grab that seat on the metro/local train or a shared auto. It is an analogy-driven concept to show the perils of everyday commute using a humorous tone, to show people that there is an alternative convenient mode of transportation available – Rapido.
The campaign urges people to re-think their choice of commute and the need to adjust in public transport when they have an alternative. The films show the compromises and the many adjustments one makes while traveling, when they could have easily driven home using the more convenient solution – Rapido Bike Taxi.
Rapido, head of marketing, Amit Verma said, “The idea of adjusting for everything has become an Indian norm. Everyday commuters go through harrowing experiences from waiting in line for hours for the next auto or bus to traveling in unhygienic conditions in the local trains. With #NoStressSawari, we want to make commuters aware of the many benefits of availing a bike taxi like convenience, safety, affordability, and navigating quickly through traffic. Our campaign urges people to choose their daily commute smartly, where the seat is theirs alone. We aim to provide safe and affordable transport to people who don’t want to struggle daily to commute and avoid crowded modes of transportation.”
The campaign and storyline were conceptualised in-house, the script was written by Enormous Brands and brought to life by Magixengage.
Rapido has announced a $20 million budget for this year’s bullish focus on its marketing efforts. With commuters going back to work and in need of a convenient commute option that is safe and affordable, Rapido plans to bring awareness to Bike Taxi’s benefits as a commute option. The idea is to let people know that the bike taxi offers one of the most convenient, and affordable transportation options in the current times compared to the public transportation options available, it said in a statement.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
