Ad Campaigns
Rapido breaks stereotypes with #MoveForward social media campaign for International Women’s Day
MUMBAI: Rapido, India’s largest Bike Taxi app, is ready to #MoveForward the youth of India, not only symbolically but socially too. To commemorate International Women’s Day 2020, Rapido’s #MoveForward campaign highlights ‘The 7 sins of modern society’ such as Pay Gap, Color Discrimination, Sexism, Homo Phobia, Sanism (discrimination against mental illness), Body Shaming and Internet Trolling. Starting 1 March 1, celebrated as Zero Discrimination Day across the world, the weeklong campaign aims to empower both, men and women to share their anecdotes around prevalent social injustice and stand in support of each other.
Talking about the campaign, Rapido co-founder Aravind Sanka said, “On an everyday basis, women in India are subjected to gender disparities that are caused by unconscious biases. At Rapido, we want to help break the stereotypes and biases against women. As a leading mobility company, we believe that the society should #MoveForward from ills against women and through this campaign we would like to urge our followers, customers and partners to #MoveForward against such biases.”
Influencers such as TV actress Priya Malik, Telugu actor Bharat Bandaru, fashion content creator Karron S Dhinggra among others are the face of the campaign who will be driving conversations around the modern day sins by sharing their personal experiences. Celebrating women who have broken stereotypes and have encouraged others to do so, the campaign will culminate on 8 March, International Women’s Day.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
