Brands
Ranveer Singh roped in as face of My11Circle
MUMBAI: Ahead of the Indian Premier League (IPL) 2021, online gaming company Games24x7 has roped in Bollywood actor Ranveer Singh as brand ambassador for its fantasy sports platform My11Circle. The actor's appointment comes close on the heels of My11Circle signing Ajinkya Rahane as its brand ambassador.
Ranveer Singh will unveil the new campaign for My11Circle on 6 April 2021.
“Forming teams comprising the best players is one of the most engaging pursuits for cricket fans like me. It provides an immense vicarious thrill and calls upon one to use one’s knowledge of the sport derived from skilled analysis of past performances and playing conditions. I hope that this creative and energetic campaign will extend the game playing experiences on My11Circle to more sports enthusiasts,” the actor stated.
Games24x7 co-founder & CEO Bhavin Pandya said, “Films and cricket are two of India’s biggest passions. With the start of the T20 season, we are extremely proud to have Ranveer Singh on board. His energy, passion for cricket and excellence at his craft epitomise young and aspirational India. The new campaign led by Ranveer Singh will be a tribute to young Indians and their ardour for the game.”
The actor is the latest addition in the group of My11Circle’s brand ambassadors, which also includes former Indian captain Sourav Ganguly, Indian Test vice-captain Ajinkya Rahane, legendary batsman VVS Laxman and allrounders, Shane Watson and Rashid Khan.
Founded by Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India-headquartered online gaming platform with a portfolio that spans skill games and casual games. The company specialises in using behavioural science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
