Ad Campaigns
Ranveer Singh features in Switzerland Tourism campaign
MUMBAI: Switzerland Tourism announced the launch of its winter campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’.
The summer campaign “Nature wants you back”, is to be led by the Bollywood celebrity and brand ambassador Ranveer Singh. Switzerland Tourism intends to sustain the double digit growth of 16 per cent seen in 2015-2016.
Switzerland Tourism’s director for India Claudio Zemp said, “We would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing.”
“Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure,” said Switzerland Tourism’s deputy director and media manager for India Ritu Sharma.
“The creatives for the TVC have been done in-house. For social media, the creatives are by our head office in Switzerland. We do our own media buying,” she informed.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
