MAM
Ranjeet Kamtekar named president & sales head at Xanadu Bengaluru
Mumbai: Xanadu Realty has announced the appointment of Ranjeet Kamtekar as president and head of sales for its Bengaluru operations. He will be responsible for establishing Xanadu Realty’s formidable presence as a ‘business accelerator’ in the South market and play a pivotal role in delivering on Xanadu’s promise to its clients, said the company.
“Xanadu has ventured into the real estate sector in Bengaluru in the second half of 2020, and we’re certain that Ranjeet’s extensive experience in sales will add immense value to our business operations there,” said Xanadu Realty, CEO, Vikas Chaturvedi. “We are sure that his stellar track record and professional abilities will be a driving force behind establishing Xanadu’s presence in the center of India’s IT hub.”
Kamtekar comes with over 17 years of experience in the sales and business development domains and has extensively worked in BFSI and real estate industries. He has been associated with Xanadu Realty Mumbai, for about five years now, during which he has helmed several residential and commercial projects. He has also played an integral role in the establishment of various business verticals – corporate sales, outstation sales, and channel partner network distribution, providing a significant boost to the overall growth of Xanadu Realty in Mumbai.
In his impressive career graph, Kamtekar has worked as a sales manager-lending for ICICI Bank Ltd and as an AVP and senior relationship manager, business banking for HSBC. In the real estate sector, he was associated with the Lodha Group as the GM, where he was responsible for identifying various opportunities to drive deeper market penetration.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
