MAM
Rani Mukherjee, Saif Ali Khan to continue as brand ambassadors for Chevrolet Aveo
MUMBAI: GM India has extended its commitment for endorsing the Chevrolet Aveo carlines with the Bollywood duo of Rani Mukherjee and Saif Ali Khan and will continue to remain the brand ambassadors for the Chevrolet Aveo sedan and the recently launched hatchback, Chevrolet Aveo U-VA.
The automobile company states that research has shown that the Hum Tum pair have effectively connected with the audience as they draw a parallel with the brand by suitably embodying the dimensions of performance and aesthetics, substance and style of the Aveo sedan and hatchback versions. They have very successfully launched the Aveo sedan and U-VA hatchback with memorable television commercials which reflect vivacity, attitude and exuberance.
“The Aveo carlines comprising of the Aveo sedan and the U-VA hatchback are new generation cars with class performance, looks, style and mileage. Hence we were looking at ambassadors who not only connect emotionally with the audience today but also embody the two dimensions of performance and aesthetics, substance and style plus class and exuberance.
We believe the brand and the personalities have derived mutual benefit from the association in the past and hence we continue with their endorsement of the Chevrolet Aveo carlines, going forward.” said General Motors India vice president – sales, marketing and after sales Ankush Arora.
General Motors India is a wholly owned subsidiary of General Motors Corporation. GM India manufactures the Chevrolet Optra, Chevrolet Aveo, Chevrolet SRV, Chevrolet Aveo U-VA and the Chevrolet Tavera at its state of the art facility in Halol.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
