MAM
Ranbir ages for Tata Docomo’s IPL commercial
MUMBAI: In a bid to leverage the Indian Premier League advantage, associated sponsors on the wireless broadband category, Tata Docomo Photon has launched its latest ad campaign with a new TVC.
An official communiqué from the brand calls this campaign its biggest marketing initiative of the year. It will focus on covering two business critical pillars – GSM Prepay and HSIA data. The campaign will be centred on communicating Tata Docomo Photon Max‘s victory at the Product of the Year Awards and through this position it as the best internet experience.
On the GSM Prepay voice side, the campaign aims to refresh consumer memories of the core differentiators of Tata DOCOMO – pay per second always and fair treatment of customers and the absence of hidden costs.
As part of the campaign the brand released a TVC wherein its 29-year old brand ambassador Ranbir Kapoor is seen in the guise of a 59 year old.
Brands
Coforge launches Voyager.AI & FlightFlex.AI to boost airline operations
New platforms target real-time personalisation and smoother disruption handling
GREATER NOIDA: Coforge has introduced two AI-native solutions, Voyager.AI and FlightFlex.AI, aimed at helping airlines worldwide enhance customer experience while improving operational efficiency.
The move comes as airlines accelerate investments in modern retailing and digital transformation, where the ability to act on real-time data is fast becoming a key differentiator. Coforge’s new platforms are designed to address both sides of the equation, customer engagement and operational resilience.
Voyager.AI focuses on delivering personalised passenger experiences. By combining booking data, loyalty insights and behavioural signals into a unified real-time traveller profile, the platform enables airlines to create tailored offers and interactions across the customer journey. Using AI-led decisioning and predictive modelling, it shifts airlines away from static segmentation towards dynamic, context-driven engagement.
FlightFlex.AI, meanwhile, targets disruption management, one of the industry’s most persistent challenges. Whether caused by weather, crew constraints or operational bottlenecks, disruptions can quickly escalate across airline networks. The platform brings together AI-driven decision support, automated rebooking and proactive passenger communication to streamline recovery and reduce delays.
Coforge chief officer, strategy and growth Erika Moore said, “With Voyager.AI and FlightFlex.AI we are enabling airlines to make decisions in real-time.” She added that the solutions are built on deep operational expertise and are designed to support airlines as they transition towards more customer-centric, “retail-like” experiences.
The company said both platforms integrate with existing airline systems and are built to scale across multi-hub, multi-fleet and multi-regulatory environments, making them suitable for global carriers.
As airlines look to balance rising passenger expectations with operational pressures, Coforge’s latest offering signals a growing shift towards AI-led decision-making, where every interaction, and every disruption, becomes an opportunity to improve the journey.
