MAM
Ramesh Narayan to be inducted into AFAA Hall of Fame
Mumbai: Canco Advertising founder and Indian advertising doyen Ramesh Narayan will be inducted into the prestigious Asian Federation of Advertising Associations (AFAA) Hall of Fame at the AdAsia 2021 slated to be held in Macau between 3 and 4 December.
“The AFAA Hall of Fame sets out to recognise the best of the very best. It’s for those who’ve defined a generation of advertising. Those who we look up to, who inspire us. Who have done what few others have ever done or could ever do. For those who have pioneered. Those who have been on top, stayed there and will always be there. The very few we can call legends,” said AFAA chairman, Raymond So.
“Ramesh Narayan is a legend who has the ability to look past what’s ‘good enough’ and focus on making everything ‘better than it has to be’,” he further said.
He added, “Ramesh is known for his integrity and truthfulness. He is a true leader who generously gave his time to build a better future for the advertising industry and social causes. Ramesh is a gentleman and role model.”
“I am really happy that AFAA has chosen Ramesh for their highest award. A well-earned recognition for all his self-effacing hard work, real commitment, continuous guidance and voluntary support that he has provided AFAA for over two decades,” said IAA Global immediate past chairman & world president, and AFAA vice-chairman, Srinivasan Swamy. “It is not wrong to say that he was one of the builders of AFAA, to what it is today. I do hope he will continue to guide the Asian industry, the way he only can!”
Narayan has earlier been honoured by the Advertising Agencies Association of India (AAAI) with their Lifetime Achievement Award, the International Advertising Association (Global) with their Global Champion Award, the India Chapter of the IAA with an induction into their Hall of Fame, the Public Relations Society of India with their Special Award, and the Association of Business Communicators of India (ABCI) with their Lifetime Achievement Award.
He has also been president of the Rotary Club of India and the recipient of many Club and District awards.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
