MAM
Ralco decides #NoPressureDelivery in its new initiative
Mumbai: In the hope to create awareness and ease the pressure faced by delivery executives of quick commerce who are tasked to complete their orders quickly, Ralco Tyres, one of India’s leading automotive tyre brands, has introduced a new initiative titled #NoPressureDelivery.
The initiative, which is put in place by BBDO, urges users to make a simple change – by writing ‘No Pressure Delivery’ as part of their delivery instruction thereby lifting the pressure on the rider to deliver the users’ order in a rush. Also, this way, the apps would know that users are willing to wait for a little longer ensuring the safety of the rider.
Launched through a short video featuring actor and philanthropist Sonu Sood, the brand empathises with delivery executives who spend most of their working hours on roads braving uneven roads, rains, traffic and risk of accidents. The brand highlights that pressure should be applied to tyres and not people.
The initiative is a follow-up to the year-long campaign that highlights Ralco Tyres’ ability to handle extreme pressures of the roads. Reacting to the campaign, Ralson India director Manjul Pahwa said, “At Ralco, we make tyres that can handle any and every pressure, so we understand the pressure that delivery executives go through each day. “No Pressure Delivery” is an initiative that we hope will help ease the pressure on the delivery riders and spark a much-needed conversation.”
Ralson India vice president- marketing communications Yogeshwar Sharma, added, “In an era dominated by social media, Ralco Tyres has chosen to bring to the fore social and human angles of certain deserving subjects of commerce and trade. Risk to the life of delivery boys in meeting tight timelines is one subject which Ralco has recently raked up for social conversations through philanthropist Sonu Sood. We hope this drive leads to a social change and the concept of ‘No Pressure Deliver’ catches up to bring respite to the growing community of delivery boys.”
Speaking of how the idea came to light, BBDO India chief creative officer Hemant Shringy said, “When we joined hands with Ralco more than four years ago, together we crafted the brand’s ideology of ‘Tread New Paths’. And with each piece of work we’ve done since, we attempted to make a difference. With #NoPressureDelivery the brand takes a thought leadership stance. While it’s amazing that there are constant innovations and new offerings in the world, it’s important to pause and think, do we really need this? Is this sustainable? No Pressure Delivery is a humane plea in the tech-enabled world.”
BBDO India general manager & executive vice president Priyanka Rishi added, “We believe brands can impact societal narratives. Hence, we keep a sharp look-out for evolving behaviours that might need to be questioned, reshaped or reframed. In today’s context, #NoPressureDelivery is one such important conversation. Grateful for brave client partners at Ralco Tyres who hold the same belief and want to drive positive change.”
Delivery riders face immense pressure to deliver your order in few minutes. Help reduce the pressure on them by writing #NoPressureDelivery as your delivery instruction. Because at #RalcoTyres, we believe that pressure should be applied on tyres, not people. pic.twitter.com/WSHonENxMi
— Ralco Tyres (@ralsonindia) September 12, 2022
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
