MAM
Rajkummar Rao becomes face of Singapore active leisure brand ACTIMAXX
MUMBAI: Singapore based active leisure brand ACTIMAXX has signed actor par excellence, national award winner Rajkummar Rao as its brand ambassador.
The move essentially showcases the endeavour of ACTIMAXX to consolidate its market position in the Indian subcontinent. ACTIMAXX offers the perfect range of active wear, super comfortable and high on fashion, that makes one feel active, true to the brand’s promise of ‘FEEL FIT’.
The company haas enumerated its plans of growing the active leisure brand in the Indian subcontinent which will cater to the taste of the younger generation in the country. With an eye-catchy logo on its T-shirts and a structured fit, the brand is already quite a rage amongst the youth.
Elaborating about the association with Rao, ACTIMAXX brand director Divya Puri says, “It is a matter of great pride for us as Rao shares ACTIMAXX’s ethos of innovation in execution and the spirit of challenging the conventional. ACTIMAXX ‘s brand promise is FEEL FIT; the brand celebrates the holistic fitness oriented to FIT FOR LIFE. How we dress influences how we feel about ourselves. It also influences what we do. That’s what the brand’s mantra is all about.”
ACTIMAXX has already launched active leisure product categories which includes T-shirts, and Track pants. These merchandise are available online as well as in offline stores which give the consumers the best of international styling and design. ACTIMAXX aims to provide products of superior quality coupled with a new age look and feel which will be able to easily grab the attention of the youth.
The product range starts from Rs 469 to Rs 899.
“Fashion for me is comfort. It is something that makes you feel confident about. ACTIMAXX is one such brand which makes you ‘feel fit’, sharp and edgy. Their clothing line is young and trendy and connects with the youth. I am extremely glad to be part of ACTIMAXX. We are confident of building the brand as one of the most successful active leisure brand” says Raj Kummar Rao.
Brands
Samsung India mobile chief quits after 18 years
Raju Antony Pullan’s exit leaves a gaping hole at the top as Chinese rivals tighten their grip
GURGAON: Raju Antony Pullan has had enough. The senior vice-president and head of Samsung India’s mobile phone business has put in his papers after 18 years at the Korean giant, a tenure long enough to have watched the company stride to the top of India’s smartphone market and then stumble, badly, as Chinese upstarts muscled in.
Pullan, who ran sales, marketing and every last function of the smartphone business, tendered his resignation on Thursday and is currently serving out his notice period. Samsung has not named a successor. It has a second line of leadership waiting in the wings, Aditya Babbar and Hiren Rathod among them, but no decision has been made on who steps up.
The timing is awkward. Samsung has been haemorrhaging market share to Chinese brands and now clings to a top-two position only in the premium segment, where it scraps it out with Apple. Losing the man who stewarded the mobile business through its best and worst years hardly helps steady the ship.
A company that once owned India’s smartphone market is now fighting to stay relevant in it. Pullan’s departure is less a footnote than a flashing red light.
