MAM
Astroyogi becomes the official astrology partner for “Mr and Mrs Mahi”
Mumbai: Astroyogi, an online astrology platform, has become the official astrology partner for the highly-anticipated movie ‘Mr and Mrs Mahi’ starring Bollywood heartthrobs Janhvi Kapoor and Raj Kummar Rao. The film celebrates the themes of pursuing one’s dreams and the importance of a strong life partnership – ideas that resonate deeply with Astroyogi’s philosophy.
The movie’s trailer portrays the actors as a newly-married couple who not only share the same birthdays and birth charts but also share a mutual love for cricket. While Rajkummar Rao’s character is portrayed as an aspiring cricketer striving to establish himself in the sport, Janhvi Kapoor plays the role of a doctor who finds joy in both watching and playing the sport.
Slated for release this Friday, ‘Mr and Mrs Mahi’ depicts the trials and tribulations that adorn the path of an otherwise astrologically-compatible couple. The film is set to showcase the challenges that married individuals undergo and overcome, despites serving as a perfect match for each other.
Speaking on the occasion, Astroyogi COO Aditya Kapoor said, “We are happy to be the official partner of ‘Mr and Mrs Mahi’ – a film that beautifully conveys the importance of following your passion and marrying the partner of your dreams. This collaboration underscores the synergy between the film’s message and Astroyogi TG’s aspirations. We are confident that this collaboration will prove immensely fruitful for both Astroyogi and the movie’s audience.”
Astroyogi also recently shared a promotional video on Instagram featuring Rajkumar Rao and Janhvi Kapoor. The video highlights the actors discussing the movie’s compelling astrological themes,drawing attention to Astroyogi’s astrological services as well as building excitement before the movie’s release.
This strategic partnership is being actively promoted across multiple platforms including YouTube, Facebook, Instagram, and Google Display for an active duration of two months.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
