MAM
Rajiv Mishra to hold charge of CSR in addition to media in Samsung
NEW DELHI: Senior journalist Rajiv Mishra, who had joined Samsung Electronics in August as vice president (media) of its south west Asia office in Gurgaon has been given the additional charge of heading the CSR division in India.
Samsung said it lay strong emphasis on corporate social responsibility, which involves extending the company’s legacy of innovation to create value for society by addressing societal needs and challenges. Through the CSR initiatives Samsung hopes to open newer possibilities that positively transform people’s lives.
Speaking about the development, Samsung south west Asia senior vice president H W Bang said: “At present, our CSR programmes focus in the areas of education, culture, sports, social welfare and community development. I am confident that under Rajiv’s leadership, Samsung’s CSR initiatives will cross new milestones.”
Samsung has, over the years, leveraged its legacy of technology innovation through philanthropic initiatives focused on helping communities lead healthier, smarter and more sustainable lives. In addition to skill development among youth, Samsung also places substantial focus on providing underprivileged children a chance at quality education and in helping bridge the digital gap that exists in India.
This is done through Samsung Smart Schools, set up in Jawahar Navodaya Vidyalayas across the length and breadth of the country. The Smart Classes are equipped with an interactive Samsung whiteboard, Samsung laptops for the students, a printer, wi-fi and a power backup since power outages are common. Over 198 Smart Schools have been set up to date in India, benefitting 75,000 secondary class students. Samsung continues to expand the programme based on positive feedback received from the schools on the impact on students learning and attendance.
Before joining Samsung, Mishra had been chief executive officer of Lok Sabha TV for about three years.
Mishra had begun his 21 year long career in media at Hindustan Times before switching over to the electronic media.
He began as manager –programming in Star, then joined as senior manager – corporate in Zee TV, Reliance Infocomm as general manager – corporate affairs, News 24 (BAG Films and Media), as COO and director, India News as COO. He launched Times Now of the Times of India group in USA as India Now while working for CineMaya Media of USA.
Mishra was with Lok Sabha TV as CEO in an official rank and status of additional secretary.
Mishra is also the founder and first president of Association of Radio Operators for India (AROI). AROI is the industry representative body of all FM radio broadcasters/stations of India. He also founded Association of Regional Television Broadcasters of India
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
