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Raj Nayak’s House of Cheer launches Happyness.me to measure happiness
MUMBAI: House of Cheer Pvt Ltd, founded by former Viacom18 COO and prominent media personality Raj Nayak, announced the launch of its new division, Happyness.me, a proprietary tool that measures the happiness quotient of corporates and its people.
House of Cheer managing partner Namrata Tata said, “With over three decades of experience working in business and industry, we have learned that emotion drives us. Emotions motivate us, they inspire, and they energise us to be productive and to take control of our professional lives. We believe that happiness is the primary emotion that can maximise potential and that has not yet been truly leveraged in the Indian workspace."
Using behavioural psychology, neuroscience, and data-analytics, with inputs from experts in the field, combined with the team’s extensive experience leading large-scale operations, it has developed a unique proprietary service to measure the happiness quotient within an organisation and to provide customised solutions that empower leaders and inspire teams.
Having partnered with one of the world’s leading human insights company’s, The Happiness Index, for its technology platform, it is hoping to usher in a new era in Indian business, focusing first and foremost on the backbone of any organisation, it’s people. It is a two-year program with regular happiness audits that will help the CEO and the leadership team to prioritise on the mental and emotional well-being of their people. The goal is to help organisations create a happiness journey and enable them with the happyness.me tool to visualise their company culture and implement strategies to create a happy flourishing working environment.
House of Cheer has also partnered with the UK government in India for helping it identify the right partner from the United Kingdom in its happiness journey project.
Her Majesty’s Trade Commission for South Asia, Alan Gemmell said:
“I’m delighted that Raj Nayak, House of Cheer and The Happiness Index UK are launching Happyness.me, a critical solution for businesses and corporate leaders to explore engaging ways to connect with their employees in the new world. India and the UK are tech powerhouses. This perfect partnership reflects the continuing global attraction of the UK’s creative and tech sectors, bringing together innovative tech with commercial expertise and creative brilliance.”
The Happiness Index UK co-founder and head of innovations Tony Latter comments: “The future of work will look very different in terms of when, where and how people are working. Whether it is more employees working remotely, flexibly or in a globally distributed model, the challenges of effectively engaging and communicating with your people are increasing and mean that leaders require a new set of emotional skills and insight.
"We are tremendously excited to partner with the House of Cheer and the team at Happyness.me. At the Happiness Index, we gather feedback from over 80 countries in 23 different languages and have built our own neuroscience based platform using the best artificial intelligence and machine learning. We all know that happy people create happy organisations and we are incredibly proud of the model built by happyness.me that will allow corporates in India to visualise their company culture. Organisations that understand the happiness of their people will thrive. With thriving comes growth and it’s this growth of a company’s people, culture and performance that makes happiness such a powerful force.”
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
