Ad Campaigns
Raj Diamonds celebrates Women’s Day with ‘Her Sparkle, Our Tribute” campaign
Mumbai: Raj Diamonds, a renowned diamond jewellery brand based out of Bangalore, has launched the “Her Sparkle, Our Tribute” campaign, to commemorate Women’s Day 2024. In a series of seven captivating episodes, Raj Diamonds celebrates the multifaceted essence of womanhood.
Through a combination of personal narratives, heartfelt testimonials, and insightful discussions, “Her Sparkle, Our Tribute” highlights the multifaceted roles women play in both personal and professional spheres. From the cherished memories of gifting diamond jewellery to the profound moments of inspiration drawn from the women in our lives, each episode offers a glimpse into the beauty, strength and resilience of womanhood.
A special episode also celebrates the women of Raj Diamonds. From the boardroom to the design studio, it highlights the remarkable contributions of women in every aspect of the company. Through their dedication and passion, they embody the spirit of empowerment that defines modern Indian women. Subsequent episodes delve into the diverse roles women embody, including those of mothers, wives, daughters, and professionals, highlighting their strength, grace, and spirit.
Raj Diamonds MD Eshwar Surana said,” With this campaign, we celebrate the dynamic roles women play in their day-to-day lives. It is extremely heartening to see women juggling multiple hats with grace and determination. Raj Diamonds has always been an advocate for women’s empowerment, recognising the invaluable contributions they make to our society and beyond. We are committed to contributing and working towards a future where gender is no longer an obstruction to success.”
A unique series of videos, the campaign includes men reflecting on their experiences with the women in their lives. Through candid interviews and heartfelt conversations, viewers gain a deeper understanding of the profound impact women have on shaping our world.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
