MAM
Railways approach Salman Khan to be its brand Ambassador
MUMBAI: The Indian Railways has reportedly approached Salman Khan to be their brand ambassador.
It is said that the Railway offer comes from the belief that the Indian Railways is “used as a mode of transport by a very large number of population and as a star, Salman has a huge appeal among the masses. So it‘s a perfect brand fit.”
Khan’s films like Tere Naam, Wanted, Dabangg have important scenes in trains or railway platforms. In his latest film Bodyguard, the actor will be seen bashing up villains against the backdrop of the railway station.
If Khan accepts the railway offer, he‘ll be one of the many superstars endorsing national campaigns. Aamir Khan is the face of Indian tourism, Shah Rukh Khan endorses the Mumbai police website while Amitabh Bachchan is the brand ambassador of Gujarat.
MAM
Borzo appoints Darryl Dias as India country head
India drives 65 per cent GMV, 75 per cent deliveries, 40,000 plus partners.
MUMBAI: When deliveries pick up speed, leadership tends to follow suit and Borzo is clearly shifting gears in India. The global intra-city delivery platform has appointed Darryl Dias as country head for India, underscoring the market’s outsized role in its global business. India currently contributes nearly 65 per cent of Borzo’s global gross merchandise value and over 75 per cent of its total deliveries, making it the company’s largest and fastest-growing market.
Dias steps in with over 15 years of experience spanning operations, business strategy and product development. His mandate is straightforward but expansive: accelerate growth, sharpen operational efficiency and deepen Borzo’s footprint in India’s increasingly competitive on-demand delivery ecosystem.
The scale is already significant. India accounts for close to 90 per cent of Borzo’s active global customer base, supported by a network of more than 40,000 monthly active delivery partners. The company is clocking an average quarterly GMV of around Rs 500 million in the country, driven largely by SMEs alongside rising demand across food, grocery and retail segments.
Before joining Borzo, Dias co-founded Magenta Mobility, where he worked on building technology-led systems within India’s electric mobility space. His earlier stint at Abus Kransysteme GmbH added cross-functional experience across technical and commercial operations.
The timing of the appointment is telling. Borzo is betting on India not just as a revenue engine but as an innovation hub, with plans to double down on AI-led route optimisation, fraud detection and customer experience enhancements. The focus will also be on expanding into high-growth urban clusters while strengthening its delivery partner network.
As hyperlocal and same-day delivery edge closer to becoming baseline expectations especially for SMEs Borzo appears to be positioning itself as infrastructure rather than just a service.
In a market where speed is currency, the message is clear, India isn’t just part of the journey, it’s driving the route.
