Ad Campaigns
Rahul ‘The Wall’ Dravid’s calm facade cracks in new Cred ad
MUMBAI: How many times have you seen the Indian cricket team’s former captain Rahul Dravid lose his cool and holler at an opponent? Chances are nil. Known for his calm and gentlemanly temperament, both on and off-the-field, ‘The Wall’, as he’s been dubbed for his rock solid Test match innings, has seldom been known to crumble even under the most intense, nail-biting match situations. So, it’s not surprising that a new ad for credit card payment app Cred, which shows him in a never-before-seen angry avatar, has been breaking the internet! Fans just cannot have enough of this spanking-new side of the cricketer.
So much so that, even current Team India skipper Virat Kohli could not believe his eyes and took to Twitter to share his disbelief saying, “Never seen this side of Rahul bhai,” with a shocked emoji.
Never seen this side of Rahul bhai pic.twitter.com/4W93p0Gk7m
— Virat Kohli (@imVkohli) April 9, 2021
The ad plays precisely on this sense of disbelief to promote Cred’s cashback and reward schemes, saying that the offer may sound as unbelievable and ridiculous as saying “Rahul Dravid has anger issues!” And then goes on to show the rarely-flustered cricketer losing his cool while stuck in Bengaluru’s infamous traffic jam. Dravid aces his road rage acting display, even going on to stand up through his SUV’s sunroof with a cricket bat in hand to holler, “Indiranagar ka gunda hun main!’ (I am the don of Indiranagar- a well-known locality in the metro).”
The ad, released ahead of the opening match of the 2021 edition of the Indian Premier League between Royal Challengers Bangalore and Mumbai Indians, went viral in no time and has garnered two million views already.
It even sparked a meme fest online, with some netizens listing it among Dravis’s best ‘performances’ and some blaming the cricketer’s new-found aggression on the Bengaluru traffic, saying it can do this to the best of us.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
