MAM
Rahul Mehta joins Kaizzen as Chief Operating Officer
New Delhi, December 10, 2019 – Kaizzen, a leading Public Relations and Digital Media Agency, has strengthened its senior leadership team, with the appointment of Rahul Mehta as COO its India operations. Mehta will focus on driving business growth across practice areas, providing strategic senior counsel, consolidating existing client relationships and drive service expansion initiatives. He will work closely with Vineet Handa, Founder and CEO, Kaizzen. Mehta brings over 20 years of agency and corporate experience to the position.
Prior to joining Kaizzen; Mehta has served in senior business leadership roles for over a decade, and his previous assignment was as Sr. VP & General Manager with FleishmanHillard in New Delhi. During his tenure, he contributed to strong growth for the Delhi office, winning businesses from reputed Indian and international firms.
“Rahul is a highly respected and experienced communications professional and I welcome him to our India leadership team”, said Vineet Handa, Founder and CEO of Kaizzen PR. “His proven expertise to deliver result-oriented and innovative campaigns, and offer senior counsel across diverse sectors and practice areas will benefit our current and future clients. Kaizzen has always focused on providing exceptional client servicing, and strengthening of our core India leadership team will help us enter the next phase of growth for our India operations.”
“I am excited to join Kaizzen PR and work alongside Vineet to achieve strong business growth for Kaizzen”, said Mehta. “Our focus will be to drive a culture of excellence across all aspects of client servicing. We will aim to offer integrated, unique, innovative and highly focused campaign solutions to clients, to help them achieve their communication and business goals.”
Mehta brings strong expertise in corporate reputation management, crisis management, social media influencer campaigns, internal communications, executive training and brand marketing, which will help drive growth for Kaizzen’s India business. He also brings to the table, strong expertise in sectors such as consumer electronics, FMCG, auto, B2B, healthcare, telecom, and fashion and lifestyle.
Mehta previously worked at agencies such as Corporate Voice | Weber Shandwick, Genesis Burson-Marsteller and Good Relations. A post-graduate from Narsee Monjee Institute of Management Studies; Mehta is also a past winner of the Asia Pacific Leadership Award.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
