MAM
Raho real, raho proud- ‘Asli Burger’ aka zinger
MUMBAI: ‘Zinger Burger’ aka the ‘Real’ Chicken burger in town is set to hit the KFC menu with some more zing. This hero of KFC Land is loved by people for its signature crispy juicy 100% chicken fillet, like no other. And some hero’s just get better with age isn’t it!
The brand launched an exciting TVC film, conceptualized by Ogilvy India, that cheers people to love their own real Zinger burger in their own real way – showing some ‘asli’ love people. The film is all about embracing one’s real self however crazy it must be because love comes with no rules.
The film opens with a window view through a KFC bucket diving into the world of finger lickin’ goodness leaving the consumers rapt. Real love unites all, be it a tattooed arm or a brown hand covered in henna, a messy eater or a clown, a person with a scar or someone hep from the town, all holding onto their ZINGER, in their own way, being their unapologetic original selves. Even the ‘clown’ seems to be a Zinger fan, well you cant love enough when there’s only one asli burger in town.
Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said, “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”
Be weird, be brown, be messy, be a clown, be imperfect, go to the town, but… The camera finally takes us to the legendary Colonel Sanders, the god of fried chicken who is proudly holding his burger and bites into it saying, “Why be lost into the crowd, stay real, stay proud like Zinger”. Film ends with a KFC bucket that flips and a zinger burger lands on it like the superhero it is.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
