MAM
Radio Mirchi, Big FM celebrate Holi in style
MUMBAI/BANGALORE: Festivals are a big event today for anyone and anything that wants attention and visibility. Radio Mirchi 98.3 FM, Bangalore and Big FM plan to make this year’s Holi a colourful event to remember.
Mirchi celebrates the festival of spring, making it memorable one for seven lucky winners and their families by showering them with flowers from a helicopter, no make that two helicopters, of all the things.
One winner was selected daily from all the shows for a week The rumor buzz has it that a lucky winner from the seven could end up with a joy ride in the whirly bird to boot.
Big FM has some big plans too.On the Anirudh LLB, show which focuses on Love, Ladkiyan & Bollywood, one single woman who manages to impress the RJ Anirudh the most stands to win a chance get her house painted….for free!! In addition to this, some lucky listeners will get their ‘Hasya Kavita’s’ to be played on-air!
Speaking on the occasion BIG 92.7 FM AVP North Pankaj Chandra said “Holi is a time of big celebrations and BIG 92.7 FM, in its endeavor is constantly striving to bring a mix of something innovative and interesting for millions of our listeners. We are happy to be able to generate a good response from listeners across cities, and we as a growing FM station will continue to undertake different initiatives keeping interest-levels for all age-groups…we want to make a BIG difference by making this Holi a truly special one for all our listeners”
Traditional Holi fare of color and food and …. is also on the cards for the winners and their families tomorrow (March 3, 2007) at a resort near Bangalore on Mirchi.
Big FM ropes in its celebrity guests who will be share their HOLI plans, berserk incidents, funny anecdotes and their best Holi moments with all the listeners of BIG FM…There will be special contests running on-air on their shows and listeners get a chance to win gifts.
In Mumbai, BIG FM will celebrate the ‘Good over Evil’ day, with listeners discussing how to overcome a personal evil and bring in goodness in to their life.
Their line-up of celebrity guests include Milind Soman, Perizaad Zorabian, Manoj Bajpai, Shibani Kashyap and Ravi Kishen will also be coming to play Holi on their shows like BIG Chai, Episode 927and Chal Kalti Maar with popular RJ’s Vrajesh & Archana, Anirudh of ‘Anirudh LLB’ fame, Rohit & Sujatha.
In Delhi, as has been reported on Indiantelevision.com earlier, Radio Mirchi 98.3 FM, Delh plans to have some of their listeners play Holi with the ‘Mirchi ka toli’ or a team comprising of all their top RJ’s there.
Big FM brings in their own ‘BIG Holi Ki Toli’- RJ’s who will be visiting key locations of the cities of Delhi & Mumbai. They will interact and play Holi with the people on the streets and residential colonies.
BIG FM RJ’s like Ayushman & Gaurav will be visiting HDFC Bank House in Gurgaon, Udayan Care, an NGO working for the disadvantaged children and women and also with the residents of Delhi.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
