MAM
Radio City & Mumbai Police launch unique community service initiative
MUMBAI: Radio City 91 FM has launched a host of unique community service programs in association with the Mumbai Traffic Police and the Law and Order Police.
An effort is being made to urge Mumbaikars to play a more significant and responsible role in following road safety rules and maintenance of law and order in the city. The activities will help them understand their rights and duties and address concerns of the citizens, claims the private radio station.
The first initiative that was taken was the launch of the Radio City 91 FM – Mumbai Traffic Ka Haal which is a community service initiative to provide Mumbaikars with valuable information regarding traffic conditions in the city. Since July, the Mumbai Traffic Ka Haal on-air feature has been supported by an extensive network of traffic team partners across the city.
The Traffic Police Control Room also provides the Radio City traffic team desk with regular information relating to traffic conditions which is especially useful in times of bandobasts, festivals, morchas etc, says the channel.
Radio City COO Sumantra Dutta says, “Radio City is driven by a strong commitment to the city and has launched various initiatives to support the work and efforts of the Mumbai Police. A team of dedicated Radio City members work closely with the departments of Traffic and Law and Order to help identify issues concerning the safety, welfare and well being of the citizens and promote them on our station.”
Joint Commissioner of Police-Traffic Satish Mathur said, “We are glad that Radio City has taken up the responsibility to make Mumbaikars more aware of laws and duties so we can together ensure that Mumbai is a safe city. The Mumbai Traffic Police force is happy to support the Radio City 91 FM – ‘Mumbai Traffic Ka Haal’ and is also pleased with the support it has given the various initiatives taken up by Mumbai Traffic Police.”
Apart from the traffic updates, Radio City 91 FM has helped Mumbai Police in their public awareness campaigns on safety precautions during festival like the Ganapati Utsav through on-air and on-ground promotion. Outdoor messages covering relevant issues like handling of unattended bags, adherence to traffic rules etc. were put up all over the city.
A live interview with Joint Commissioner Police – Traffic Satish Mathur at the Radio City studio had many call-ins on an interactive open forum format. Many queries were resolved while several issues such as the urbanisation of the Traffic Police systems, the use of cell phones and hands free kits in the car, wearing of helmets etc were addressed.
Radio City also extended support to other activities of the Mumbai Police force like the promotion of the Cyber Safety Week activities organised by the Cyber Crime Prevention Cell of Mumbai Police.
On air, Radio City has created special spots on various law and order issues to guide Mumbaikars on how to prevent crime and to cooperate with the Police. Regular interviews with senior officers from various Police departments have been planned which give the listener an opportunity to interact with official and resolve queries on an open format.
Radio City has also launched the ‘Aaj Ka Mumbaikar’ campaign which felicitates the Mumbaikar and showcases the good deed done by them. The campaign started with the felicitation of the police heroes, who were acknowledged and their stories will inspire others to come forward to help someone in need, prevent some crime or even saving a life!
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
