Ad Campaigns
R for Rabbit unveils lullaby for moms
Mumbai: R For Rabbit, renowned for its premium baby products, proudly unveils a groundbreaking Mother’s Day ad campaign, introducing the world to the first-ever lullaby designed exclusively for mothers. This innovative initiative is a heartfelt tribute to the boundless love and sacrifice of mothers worldwide, aiming to redefine the celebration of motherhood by honoring the nurturing spirit of moms.
As a brand dedicated to innovation and compassion, R For Rabbit recognizes the unparalleled role mothers play in shaping families. With the debut of the world’s first lullaby for moms, the campaign seeks to underscore the importance of acknowledging and cherishing the tireless dedication of mothers in nurturing their loved ones.
“As a baby products company, we understand the journey of motherhood more than anything else. We wanted to highlight to mothers and everyone around her, that a mother needs a break too. This Film captures exactly that in a very nice Indian context.” R For Rabbit founder Kunal Popat.
In a society where mothers often prioritize the well-being of their children above their own, R For Rabbit’s Mother’s Day campaign serves as a poignant reminder of the importance of self-care and appreciation for mothers. Through initiatives like the World’s First Lullaby For Moms and the #Lullabyformom social media movement, R For Rabbit aims to ignite a global conversation on the significance of maternal love and support, fostering greater empathy and connection within communities.
“As a mother myself who has experienced this first hand, this is a message we have been waiting to share with the parenting community. The fact that mothers too need to understand that they need a break and the support system should be the key takeaway.” R For Rabbit co-founder & COO Kinjal Popat.
In addition to pioneering initiatives like the World’s First Lullaby For Moms, R For Rabbit remains committed to providing families with a comprehensive range of premium baby products. From strollers and Diapers to tricycles and bicycles, each product is meticulously crafted to meet international quality and safety standards, ensuring peace of mind for parents. Furthermore, R For Rabbit offers a diverse selection of baby care essentials, including gentle skincare and diapers, catering to every aspect of parenthood with excellence and care.
Join R For Rabbit in celebrating Mother’s Day and expressing gratitude to the extraordinary mothers who enrich our lives with love, care, and unwavering support.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
