Ad Campaigns
R for Rabbit announces the great success of their Mother’s Day ad campaign
Mumbai: R for Rabbit, a leading name in premium baby products, is thrilled to announce the great success of their Mother’s Day ad campaign. The campaign introduced the world to the first-ever lullaby exclusively created for mothers, captivating audiences across the web with its heartfelt tribute to maternal love and the support system in family.
With a commitment to innovation and compassion, R for Rabbit’s Mother’s Day campaign aimed to redefine the celebration of motherhood by honoring the nurturing spirit of moms everywhere. The debut of the World’s First Lullaby For Moms marked a significant milestone in recognizing the invaluable role mothers play in shaping families and communities.
The success of the campaign was further amplified by the enthusiastic engagement of brands and influencers. Notable brands such as Lenskart, Policy Bazaar, Lotus Botanicals left invaluable comments for the campaign on the brand’s page with Moms Co, and Traya Health, sharing the campaign on their platforms through stories. Additionally, R for Rabbit collaborated with a host of influencers and brands through contests, including Cryovia, Zoomin, Stemcyte, Netmeds, Baggle, Jollee, Putchi, and Aadee, further expanding the reach and impact of the initiative.
Comments from brand:
By Policy Bazaar: The most valuable thing is support in parenting. There’s no wealth like family. Great initiative @rforrabbitbaby #worldsfirstlullabyformom #lullabyformom
By Lotus Botanicals: Beauty of motherhood comes from the balance of responsibilities.?? Great thought on self care? @rforrabbitbaby #worldsfirstlullabyformom #lullabyformom
By Lenskart: Viewing a lullaby from the lens of a mom is a great initiative. Well done @rforrabbitbaby ✨?#worldsfirstlullabyformom #lullabyformom
“We are overwhelmed by the incredible response to our Mother’s Day campaign. Our special thanks to all the incredibly brands who joined us. It’s truly humbling to see the outpouring of love and appreciation for mothers everywhere. This campaign was a labour of love, and we are grateful for the opportunity to shine a spotlight on the tireless dedication of moms.” commented R For Rabbit founder Kunal Popat.
“We started on this journey of the campaign to celebrate the nurturing spirit of motherhood, and the love we’ve witnessed reaffirms the importance of cherishing maternal love and the family support system. We extend our heartfelt gratitude to all who joined us in celebrating the contributions of mothers,” said R For Rabbit co-founder & COO Kinjal Popat.
The campaign resonated deeply with audiences, sparking a global conversation and initiatives like the #Lullabyformom social media movement, R for Rabbit fostered greater empathy and connection.
Post this remarkable campaign, R for Rabbit remains committed to championing the spirit of motherhood and continuing its mission of creating innovative products that enrich the lives of families worldwide.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
