MAM
Quora teams up with Bombora to supercharge B2B ad targeting
MUMBAI: Quora just gave B2B advertisers a serious upgrade. With 400 million monthly unique visitors globally (and 100 million in India alone), the knowledge-sharing platform is now partnering with Bombora to bring laser-sharp B2B audience targeting and account-based marketing (ABM) capabilities to its advertising suite. Translation? Businesses can now target in-market decision-makers with pinpoint accuracy while they browse Quora’s endless stream of insightful questions and answers.
What’s in it for advertisers? Thanks to this partnership, marketers can now tap into 450+ B2B audience segments from Bombora directly within Quora ads. Whether they need to reach tech-savvy executives, industry leaders, or fast-growing startups, Quora’s advertisers now have access to Bombora’s rich dataset, covering attributes like job function, seniority, company size, and industry vertical.
“This partnership represents a major milestone in Quora’s advertising evolution,” said Quora’s CRO Vinay Pandey. “With millions of professionals actively engaging in knowledge exchange on Quora, we’re now equipping marketers with smarter tools to connect with decision-makers at the right moment.”
How it works:
. ABM capabilities: Target specific accounts with unmatched precision.
. Data-driven decision-making: Leverage Bombora’s audience insights to reach B2B professionals at scale.
. Seamless integration: Combine Bombora’s data with Quora’s existing contextual targeting for highly relevant ad placements.
Picture this:
. A CEO between meetings searches, “What are the most profitable startup business models?” Turns out, their company is on a cybersecurity firm’s ABM list. Boom—a targeted ad appears just below the top answer.
. A senior VP of a software giant scrolls through “What hobbies make you smarter?” and spots an ad for enterprise risk management software tailored for her role in the tech industry. Curious, she clicks, exploring how it could solve her company’s challenges.
Strategic targeting just got smarter. “We’re excited to expand Bombora’s reach through Quora,” said Bombora co-founder & strategic partnerships EVP, Mike Burton. “By integrating our B2B audience data with Quora’s engaged user base, we’re unlocking a new level of precision for advertisers, driving better campaign performance and ROI.”
The Bombora-powered B2B targeting is live and available to managed Quora advertisers worldwide. Ready to redefine your B2B marketing game?
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
