Ad Campaigns
Quikr launches ad to promote entry-level hiring
MUMBAI: Mullen Lintas Bangalore has created a series of campaigns for QuikrJobs targeted at entry-level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys).
Quikr chief marketing officer Vineet Sehgal says, “With 1 crore + active candidate profiles and over 500 job roles, QuikrJobs is the largest candidate database provided by any job portal in the entry-level and blue collar hiring space in India. We wanted to amplify this message to the businesses that are looking to hire through the year and also bring alive the quirkiness of our brand through this communication.”
Entry-level recruitment (blue and white collar talent) is a challenge in sectors such as BPO, sales, logistics, fulfilment, etc. There is a high demand because these sectors are currently experiencing high growth and churn especially since the talent pool is limited. Businesses that operate in these sectors are facing the problem of not only hiring the right talent, but also the lack of specialised manpower consultants who can help fulfil their demands.
Addressing this issue, Mullen Lintas in its latest three film campaign, highlights the ease of hiring workforces in manufacturing, call centre and banking through QuikrJobs. Each film uses an interesting visual device, like cracking your knuckles, having hiccups and sneezing to convey how simple and quick it is to hire talent on the platform. Through this campaign, the platform is positioned as the one window for businesses to spot and recruit the right talent.
Mullen Lintas national creative director Shriram Iyer adds, “Recruitment simplified was central theme around which we have built the entire campaign. Simple visual actions that convey speed and ease of finding talent makes the films light hearted and memorable.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
