MAM
Qoruz launches campaign tracker to help brands
MUMBAI: Qoruz, a leading influencer marketing intelligence platform, has announced the launch of its social campaign tracker. Focused on measuring user and influencer generated content and conversations during a brand campaign, this unique tracker helps brands monitor social media platforms for earned media content for specific keywords and ‘hashtags’.
It also enables marketers discover top social influencers creating content that carries a mention of their brands, and understand the total social reach and engagement generated via these earned media content pieces.
Qoruz tracker simplifies the whole process of monitoring and measuring earned media content. Brands can set up custom trackers around specific keywords and hashtags and monitor historic and real-time content posted by influencers and other audience as well. The A.I. enabled dashboard classifies and segregates influencers and normal social media audience into separate streams, that helps brands easily identify which content creators they should be focusing on in terms of nurturing and collaboration, and provides a range of important social media metrics for each influencer .Users can also track competitor keywords and benchmark how their competition is faring in terms of earned conversations. This helps them understand what content is working, which influencers are proving to be most helpful for the brand, and then act upon this information.
Qoruz CTO Prabakaran said, “The plan is to expand the capabilities of the tracker and help brand monitor its social health 24X7, 365 days a year. We plan to bring in more useful analytical features like sentiment analysis, brand’s influence, authority, integrated competition benchmarking and more. We will also build upon the intelligence of the platform in terms of predicting what type of content will work for the brands, based on a deep-data analysis of the successful content. The endgame is to build a holistic earned media content monitoring, analysis, and inspiring tool.”
Qoruz product manager Varun Tyagi added, “Various research studies have proven that peer generated brand content is much more influential when it comes to purchasing considerations than brand’s own content. In terms of analyzing social media performance, most brands are still focused on how well their social handles are doing, but only a few are measuring influencer-generated content and its impact, and that’s where the true social influencer lies.This is where Qoruz tracker comes into play.”
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
