Ad Campaigns
Qatar Airways’ Privilege Club launches refreshed brand identity
MUMBAI: Qatar Airways’ Frequent Flyer Programme, Privilege Club has refreshed its brand identity, under the slogan — ‘Don’t just collect miles, collect memories’.
The refreshed brand identity, which was initially announced at ITB Berlin earlier this month, will include a range of new programme enhancements, and bring a new luxurious look and feel to the programme, coinciding more closely with Qatar Airways’ brand.
Over the upcoming weeks, Privilege Club will launch a number of celebratory offers and more programme enhancements, including a new member log in area, dashboard and other functionalities designed to make the members’ experience with Qatar Airways easier and more seamless than ever before. Programme guides have also been updated to reflect Privilege Club’s new programme changes and newly added partnerships. For platinum members, the new redesign will allow them to enjoy newly designed membership packs, cards and baggage tags.
The first celebratory offer commences between 28 March and 12 April 2018, and will offer Privilege Club members an exclusive chance to earn 3,000 bonus Qmiles in premium class and 1,500 bonus Qmiles in economy class when booking a ticket by 12 April 2018 for travel until 30 September 2018.
In addition, there is also a second celebratory offer which will commence between 1- 15 April 2018, and will offer Privilege Club members an exclusive chance to take advantage of a 50 per cent Qmiles discount when they pay using Qmiles at select stores at Hamad International Airport and the Oryx Galleria, Doha. For more information and full terms and conditions visit: https://www.qatarairways.com/en/Privilege-Club/qatar-airways-offers/QDF.html
Qatar Airways chief commercial officer Ehab Amin said, “This new brand identity illustrates our continued commitment to listen to our members and make the programme easier and more engaging to the increasingly discerning world traveller.”
Additional improvements as part of Qatar Airways’ Privilege Club rebrand include members’ ability to do all their account activities online, including purchasing award tickets using Qmiles, nominating family members to join their membership account, updating personal profiles and requesting services including cabin upgrades, excess baggage, date changes, refunds and much more.
Qatar Airways continues to innovate its product offering and services for all its passengers. Just last week, the award-winning airline launched its latest loyalty programme for its youngest travellers – Oryx Kids Club and Oryx Kids Loyalty Programme, designed to put even more fun into flying for children. The Oryx Kids Club and Oryx Kids Loyalty Programme offer special new children’s in-flight meal boxes and plush toys on board, in addition to a new and exclusive frequent flyer programme designed just for young passengers. Children between the ages of two and eleven will be able to register for the Oryx Kids Loyalty Programme and earn Qmiles, which they can redeem for attractive awards and exclusive benefits. They will also earn Qpoints, which allow them to upgrade to a higher tier.
Qatar Airways Privilege Club was named “Best Rewards Programme” among airlines in the region and received the “Outstanding Benefit” award at the sixth annual FlyerTalk awards 2017.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
