Brands
Q3-2016: Inox YoY revenue up 13.6, PAT up 9.1%
BENGALURU: Inox Leisure Limited (Inox) reported 13.6 per cent year-on year (YoY) increase in consolidated Total Income from Operations (TIO) in the quarter ended 31 December, 2015 (Q3-2016, current quarter) at Rs 341.71 crore as compared to Rs 300.76 but 3.8 per cent lower quarter-on-quarter (QoQ) as compared to Rs 355.38 crore.
The YoY increase was driven by a 14.3 per cent YoY increase in gross box office (GBO) collection and a 17.8 per cent YOY increase in Food & Beverages (F&B) revenue in the current quarter. Inox reported GBO collection at Rs 230.69 crore as compared Rs 201.75 crore in Q3-2015. F&B revenue in the current quarter was Rs 65.16 crore as compared to Rs 55.63 crore in the corresponding prior year quarter. GBO collection and F&B revenue in the current quarter however declined 5.4 per cent each as compared to Rs 243.87 crore and Rs 69.24 crore respectively.
Note: (1) 100,00,000 = 100 lakh = 10 million = 1 crore
(2) Figures include Satyam Cineplexes Limited, which became wholly owned subsidiary of the company on 8 August 2014.
Improved Box Office performance of a number of movies saw the company’s PAT in the current quarter increase 9.1 per cent YoY to Rs 15.60 crore (4.6 per cent margin) as compared to Rs 14.30 crore (4.8 per cent margin). PAT in the current quarter however declined 23.9 per cent QoQ as compared to Rs 20.51 crore (5.8 per cent margin) in the immediate trailing quarter.
Performance of the top five movies by GBO performance accounted for 48 per cent of total GBO collection in the current quarter.
The top five movies in terms of GBO collection in descending order were:
1) Prem Ratan Dhan Payo: Rs 29.8 crore, 15 lakh footfalls
2) Bajirao Mastani: Rs 29.6 crore, 14 lakh footfalls
3) Dilwale: Rs 21.8 crore, 10 lakh footfalls
4) Tamasha: Rs 16.3 crore, 9 lakh footfalls
5) Pyaar Ka Punchnama 2: Rs 12.4 crore, 8 lakh footfalls
Footfalls, occupancy rates & average ticket price
Inox reported a 11 per cent increase in footfalls in the current quarter at 129 lakh as compared to the 116 lakh in the corresponding year ago quarter and 11 per cent lower QoQ as compared to 145 lakh in Q2-2016.
Occupancy rate in Q3-2016 improved to 31 per cent as compared to the 27 per cent in Q3-2015 and slightly lower than the 32 per cent in the immediate trailing quarter.
Average Ticket Price (APT) increased 32.3 per cent YoY in Q3-2016 to Rs 179 as compared to Rs 175 and increased 7.2 per cent QoQ as compared to Rs 167 in the immediate trailing quarter.
Advertising, food & beverages & other operating revenues
The company reported two per cent higher YoY advertising revenue in Q3-2016 at Rs 29.49 crore as compared to Rs 28.92 crore and 37.8 per cent higher QoQ as compared to Rs 21.40 crore in Q21-2016.
Food and Beverages revenue (F&B) has been mentioned above.
Other operating revenue increased 10.8 per cent YoY to Rs 16.02 crore in the current quarter as compared to Rs 14.46 crore, but declined 23.2 per cent as compared to Rs 20.87 crore in Q2-2016.
Entertainment Tax, Distributors share and F&B costs, rents, etc
Inox paid 16.5 per cent higher YoY entertainment tax in Q3-2016 at Rs 44.40 crore as compared to Rs 38.12 crore, but 6.7 per cent lower QQoQ as compared to Rs 47.57 crore in Q2-2016.
Distributors share (exhibition cost) in Q3-2016 at Rs 64.54 crore declined 14.4 per cent as compared to Rs 75.37 crore and declined 25.5 per cent QoQ as compared to Rs 86.61 in Q2-2016.
F&B costs in Q3-2016 increased 17.5 per cent YoY to Rs 15.95 crore as compared to Rs13.58 crore, but declined 9.4 per cent as compared to Rs 17.6 crore in Q2-2016.
Total Expense in the current quarter increased 12.4 per cent YoY to Rs 308.97 crore as compared to Rs 274.89 crore, but reduced three per cent QoQ as compared to Rs 318.63 cror
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
