Brands
Q2-2016: Britannia Industries ad and sales promo spends up 11.9 percent
BENGALURU: Britannia Industries Limited (Britannia) spent 11.9 percent more YoY towards Advertisement and Sales Promotion (ASP) in Q2-2016 (quarter ended September 30, 2015, current quarter) at Rs 184.68 crore (8.4 percent of TIO) as compared to Rs 143.48 crore (7.3 percent of TIO) and 15.1 percent more QoQ than Rs 160.52 crore (8 per cent of Net total Income from Operations or TIO). Please refer to Fig 1 below.
Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore
Company speak
Britannia managing director Varun Berry said,“We have been able to make reasonable in-roads in our weak states in the Northern region and have strengthened our position which has helped us bolster the growth. While the prices of key commodities remained benign, we expect that our initiatives of offering more value to consumers along with re-stage of our key brands like Goodday and Milkbikkis with enhanced organoleptic delivery, would help drive consumer off-take and accelerate the growth for the company.”
TIO and Ad & Sales Promotion spends
In Q2-2015, Britannia’s TIO increased 11.9 percent YoY to Rs 2208.65 crore as compared to Rs 1974.51 crore and was 9.4 percent more QoQ as compared to Rs 2018.60 crore. TIO in the current quarter was the highest during the 14 quarter period starting Q1-2013 until the current quarter. The broken grey trend line indicates that the company’s TIO has a linear increasing trend during the period under consideration.
Also, during the period under consideration in this report, Britannia’s ASP in Q4-2015 was the highest, both in terms of absolute rupees as well as in terms of percentage of TIO at Rs 202.89 crore and 9.8 percent of TIO. The lowest ASP in absolute rupees was in Q1-2013 at Rs 112.96 crore (8.3 percent of TIO), while in terms of percentage of TIO, it was 7.3 percent (Rs 143.48 crore) in Q2-2015. The maroon broken line shows a slight decline in ASP in terms of percentage of TIO, while the blue broken trend line indicates a linear increasing trend for ASP in absolute rupees.
The broken blue trend line in Fig 1 below indicates that ASP in terms of absolute rupees is increasing, while the broken maroon trend line indicates that it is declining in terms of percentage of TIO)
Please refer to Fig 2 below. In Q2-2016, Britannia reported PAT of Rs 218.63 crore (9.9 percent margin) which was 19.2 percent lower YoY as compared to Rs 270.46 crore (13.7 percent margin), but was 15.3 percent higher QoQ as compared to Rs 189.66 crore (9.4 percent margin).
During the period under consideration in this report, the company’s PAT shows a linear increasing trend both in absolute rupees as was well as in terms of percentage of TIO.
During the fourteen quarter period under consideration, the company’s ,PAT in Q2-2015 was the highest recorded by the company, both in terms of absolute rupees as well as in terms of PAT as percentage of TIO at Rs 270.46 crore and 13.7 percent of TIO respectively.The lowest PAT reported by the company in absolute rupees as well as in terms of percentage of TIO was in Q1-2013 at Rs 46.48 crore and 3.4 percent of TIO respectively during the same period.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
